> For the complete documentation index, see [llms.txt](https://itrp19-notes.gitbook.io/notes/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://itrp19-notes.gitbook.io/notes/reference/seo/on-page-seo.md).

# On-Page SEO

On-Page SEO is the work you do inside your website to optimize the existing content and the structure of the website.

#### On-Page SEO Checklist

* Set Custom URLs for Pages & Posts
* Use Optimized Page Headings
* Craft Unique Optimized Title Tags & Meta Descriptions
* Use Optimized File Names for Images
* Add Alt Text to Images
* **Optimize Images**\
  Optimizing GIFs

```
https://ezgif.com/optimize
```

* Schema Markups For FAQs Page, Main Page And Articles
* No-index Tag Pages & Other Low-value Content
* Redirect Non-www to www Or Vice Versa
* Find and Fix Crawl Errors From Search Console
* Fix Broken Internal and Outbound Links
* Find and Fix HTTP Links on HTTPS Pages
* Use an SEO-Friendly URL Structure
* Remove Pages With No Traffic Or Visits and Combine Them Into One Page
* Include Your Keyword In Your URL
* Use Short URLs
* Front-Load Your Keyword In Your Title Tag
* Use Your Keyword in H1, H2 or H3 Tags
* Use Synonyms and LSI Keywords
* Use External Links In Your Post But Not Too Many
* Increasing CTR and Dwell Time By Using Catchy Titles in The SEO Titles and Using Bucket Brigades in The Content. Examples of catchy titles

```
*here is the deal
*but thre is a catch
*what's the real story
*the best part?
*why does this matter?
*that's not all
```

#### On Page Tools

**Page Analysis**

```
https://chrome.google.com/webstore/detail/seo-minion/

https://www.seoquake.com/guide/index.html

https://moz.com/help/research-tools/mozbar/overview

https://www.drlinkcheck.com/ [Broken Links Finder]
```

**Structured-Data Testing Tool**

```
https://search.google.com/structured-data/testing-tool/u/0/
```